A collective approach recognized
The jury praised the commitment of the Ventoux winegrowers and wine merchants. For more than five years they have rallied around a shared Raison d’être: to “protect, share and cultivate the summit of life”, a nod to Mont Ventoux, a biosphere reserve. In practice, that means protecting living things, reducing the impact of vineyard work, adapting to climate change and keeping the local community thriving.
For Louis-Victor Charvet, the guide’s editor-in-chief, the Ventoux stood out by choosing a clear direction early, while many appellations hesitated in the face of the wine crisis.
More than a trophy
For Frédéric Chaudière, president of the AOC, and co-president Samuel Montgermont, the title rewards a whole community. At a difficult time for the wine industry, it could also raise the profile of Ventoux wines… and their value.
